Privacy Policy
Last Updated: 23/03/2026
SmartEdgeDigital is a trading name of Siddharth Aditya Mathur, a sole trader operating in the United Kingdom.
For the purposes of UK data protection law, the Data Controller is:
Siddharth Aditya Mathur
Trading as: SmartEdgeDigital
Email: info@smartedgedigital.co.uk
Business Address: [Registered Address or Service Address]
1. What Personal Data We Collect
We may collect:
• Full name
• Email address
• Phone number
• Company/business name
• Website URL
• IP address
• Technical browser/device information
• Information submitted via forms
• Marketing preferences
2. Lawful Basis for Processing
We process personal data under the following lawful bases:
• Consent (e.g., marketing communications)
• Contract (to provide services)
• Legitimate interest (business operations)
• Legal obligation (record keeping, tax compliance)
3. How We Use Your Data
We use your data to:
• Respond to enquiries
• Deliver digital services
• Provide consultations
• Manage hosting and maintenance
• Improve website performance
• Send marketing communications (where consent given)
We do not sell personal data.
4. Data Sharing
We may share data with:
• Hosting providers
• Cloud infrastructure providers
• Email marketing platforms
• Payment processors
• Analytics providers
All third parties are required to comply with UK GDPR.
5. Data Retention
Personal data is retained only as long as necessary to:
• Fulfil service obligations
• Comply with tax and legal requirements
• Resolve disputes
6. Your Rights
Under UK GDPR, you have the right to:
• Access your data
• Rectify inaccuracies
• Erase data (where applicable)
• Restrict processing
• Object to processing
• Data portability
You may contact us at any time to exercise these rights.
If unsatisfied, you may complain to the ICO:
https://ico.org.uk