Privacy Policy

Who is responsible for your information?

SmartEdge Digital is the business name used on this website. For privacy enquiries, contact info@smartedgedigital.co.uk. The legal identity and trading-address disclosures should be confirmed against the business’s actual registration details before this notice is treated as a final compliance document.

We act as the data controller for personal information we collect when people contact us about our services. Organisations using solutions we build may be separate controllers of their own customers’ data, governed by their own notices and agreements.

Information you may share with us

Enquiries may include your name, business or organisation, email address, business sector, approximate enquiry volume and a description of the problem you want to solve.

If you initiate Nexi text chat, your questions and the assistant's replies are processed to deliver that chat. If you choose a voice conversation and allow microphone access, voice audio and derived transcripts may be processed by our voice and AI service providers.

Our hosting and security providers may process technical data such as IP addresses, request timestamps, device/browser information and diagnostic records as needed to run and protect the service.

How information reaches us

The Contact page uses Formspree, a third-party form-delivery service, to submit your business enquiry directly from your browser. A form must be linked and its recipient verified before submissions can be accepted. The form asks for your contact details, business name and message, and seeks confirmation that we may respond. Nexi's Enquire tab may prepare an email in your own email app or, when its direct delivery is configured, send details through a server endpoint to our business inbox.

Voice calls and text chats are separate Nexi sessions. Enquiry emails generated by our Nexi form do not automatically include your call audio or chat transcript.

Purposes and lawful bases

• Responding to enquiries and discussing a possible project: legitimate interests in handling business enquiries, or steps requested before entering a contract where applicable.
• Delivering a Nexi conversation you deliberately start: legitimate interests in providing the requested interactive service and, where applicable, consent for access to your microphone or optional data processing.
• Protecting the website, troubleshooting errors and preventing abuse: legitimate interests in service security and reliability.
• Managing an agreed project and legal/accounting obligations: contract performance and applicable legal obligations.
• Sending optional direct marketing, if introduced: we will assess PECR and use the required consent or other lawful permission; submitting an enquiry does not automatically subscribe you to marketing.

AI, voice and service providers

The website is hosted using Vercel. Nexi uses Vapi for interactive voice and text services; underlying speech recognition, voice synthesis and language-model services may also handle the conversation. Formspree handles Contact page submissions, filtering and email notifications when connected; its retention depends on the configured form and plan. Resend may separately deliver Nexi enquiries if that feature is configured. Sending a message from your own email app involves your own email provider.

Providers process information to deliver their services and may maintain their own operational logs and retention settings. We do not describe provider recording, retention or training behaviour as disabled unless it has been checked in the relevant account. Avoid sharing sensitive details in an AI conversation.

International processing

Hosting, communications and AI infrastructure may process personal information outside the UK. Where UK data protection rules require international transfer safeguards, these must be assessed with each provider and the relevant UK adequacy regulations or appropriate contractual safeguards used. Contact us for details relevant to your enquiry.

How long data is kept

We keep enquiries for as long as reasonably needed to respond, assess a proposed service, handle follow-up and meet applicable legal requirements. Project records may be kept longer where contractual or tax rules require this.

Nexi's browser chat and recent captions are designed to remain in the active on-page session, rather than a permanent visitor account. Vapi, voice/AI providers and infrastructure hosts may separately keep service logs or conversation records under their configured policies. Exact provider retention and recording settings must be verified before a final retention schedule is published.

Your choices and rights

Depending on the processing and applicable exemptions, you may request access, correction, deletion, restriction or portability of your data, and you may object to processing based on legitimate interests. You may withdraw consent where our processing depends on it without affecting earlier lawful processing.

Email info@smartedgedigital.co.uk to make a request. We may need to verify your identity. You can also complain to the UK's Information Commissioner's Office (ICO).

Security, children and changes

We use reasonable security controls, access restrictions and HTTPS, but no internet service can promise absolute security. Please do not submit payment-card details, passwords, special-category information or unnecessary customer data through Nexi.

Our services are aimed at businesses and not designed for children. We may update this notice as integrations, business arrangements or legal requirements change. The date at the top shows the revision date.